How do you create a brand identity from a blank canvas?

Well, it’s a lot to do with common sense in working with a client to find out their USP, but there is a point where the ‘magic’ happens, which determines the creative approach.

Access a case study pdf for some common sense tips on what to consider when creating a brand identity, and a detailed step-by-step case study of the Dark Sky Planetarium brand here.

Artibrand Branding Tips

Borrowstounness simulated stained glass

Local buildings were researched along with images of the towns heritage (coal, steam and shipping) and a skyline was created set against a sunset sky. The foreground displays some of the water birds you might see along the shorefront at Bo’ness: Oyster Catcher, Ringed Plover, Curlew and Cormorant.

This particular design is purely based on flat colours, although the process allows continuous tone (eg. watercolour texture or even a photograph). Where there’s white in the finished design, this will be clear on the end result, allowing light to shine through.

If you are interested in a tailor designed simulated stained glass window for your business or home please get in touch.

You can view detailed images and the installed design at Borrowstounness Interpretation simulated stained glass

Forum for the Future Annual Report

Artibrand designs another annual report for Forum of the Future, working closely with their Mumbai and London offices.

The styling is as per previous editions, with this years theme: “we chose to deepen our focus on energy, food, and the purpose of business; to supercharge our futures work to illuminate positive visions and ways to build resilience and prepare for change; and to maximise our convening power to bring diverse actors together and co-create pathways to get us there quicker”.

View previous work we have designed for Forum of the Future here.